BALTIMORE, Md. (May 26, 2022) --The Telly Awards, the world's largest honor for video and television content across all screens, announced this year's winners on Tuesday, May 24, 2022 in New York, N.Y.
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Morgan State University (MSU) and apparel provider Under Armour's (UA) collaboration:Â
Be Seen, Be Heard, Be Celebrated Black History Month video was awarded a Silver Winner for the 2022 Telly Awards in two categories, Branded Content –Â
Campaign Social Impact and Branded Content –Â
D&I.
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"Partnering with Under Armour for the Black History Month,
Be Seen, Be Heard, Be Celebrated project was a wonderful opportunity for our student-athletes, Screenwriting and Animation (SWAN) students and Morgan State University," said
Terrence Lollie, Morgan State Sr. Associate Athletic Director, Student Success and Administration.
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"Congratulations to everyone involved for winning a Telly Award, recognizing the social impact and diversity and inclusion efforts of the project. For Morgan State to be highlighted on the Under Armour website and Brand House was a once in a lifetime experience and we can't thank Under Armour enough for their dedication to diversity equity and inclusion."
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This year's winners included a variety of top-tier brands and organizations as well as smaller media companies such as ViacomCBS, Warner Bros. Worldwide TV Marketing, Sony Music Entertainment, Microsoft, ESPN, PBS Digital Studios, Mytonomy, Freethink, Nice Shoes, CTRL5, Feed the Children, Square, Crunchyroll and Fast Company.
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"Beyond the inspiring content that came as a result of the Black History Month project, this is a wonderful outcome of SWAN collaborating with Under Armour and Morgan State Athletics," said Keith Mehlinger, Director, Screenwriting and Animation (SWAN) Program. "We thank UA and MSU for the opportunity, and to you Jeffrey [Oguamanam] for putting us all together with your stellar team."
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"We look forward to the next project and continuing to make social justice an important platform for SWAN content creators. The field experience and applied practice with the UA content team was invaluable to the students who participated. Cheers for Taja [Copeland], Tahir [Juba], ShaShonna [Rogers] and Niajea [Randolph]."
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Over 11,000 entries were received in this year's edition, and saw an increase in global submissions from Australia, Mexico, across Europe (Germany, Spain, France) and Asia (Malaysia, Singapore, Taiwan).
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"We are thankful for the partnership, collaboration, and teamwork in completing this campaign together," said Jeffrey Oguamanam, Lead Diversity, Equity & Inclusion for Under Armour. "Hopefully we can continue to do some great work together in the future."
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Founded in 1979 to honor commercials made for cable and local TV, The Telly Awards has continually refreshed its categories to honor the evolving, broad range of work being made — including branded content, social video and animation — working with industry experts to identify categories where new platforms play an increasingly important role in how stories are being told. In recognition of the industry's continuing evolution, The Telly Awards reinforced its commitment to showcasing the many outstanding ways video is being used in this ever-changing landscape by introducing a suite of new categories, including Workplace Culture, Hybrid Events, Education & Training, Recruitment and Sustainability.
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FOLLOW MORGAN STATE ATHLETICS IN CYBERSPACEÂ
There are many ways to keep up with MSU athletics online and on the go:
• VisitÂ
www.morganstatebears.com, the official web site of Bears athletics, for news, schedules, stats, bios and more.Â
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ABOUT MORGAN
Morgan State University, founded in 1867, is a Carnegie-classifiedÂ
high research (R2)Â institution offering nearly 140 academic programs leading to degrees from the baccalaureate to the doctorate. As Maryland'sÂ
Preeminent Public Urban Research University, and the only university to have its entire campusÂ
designated as a National Treasure by the National Trust for Historic Preservation, Morgan serves a multiethnic and multiracial student body and seeks to ensure that the doors of higher education are opened as wide as possible to as many as possible. For more information about Morgan State University, visitÂ
www.morgan.edu.
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About Under Armour, Inc.
Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make athletes better, the brand's innovative products are sold worldwide to athletes at all levels, and is headquartered in Baltimore, Maryland. For further information, please visit the Company's website atÂ
www.uabiz.com.
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About The Telly Awards:
The Telly Awards is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multi-screen industry The Telly Awards celebrates. Partners of The Telly Awards include NAB, Stash Media, Production Hub, and We Are Parable.
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